Privacy policy

Last updated: September 14, 2026

EquiSense Labs operates this website and its related information, content, features, products and services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, join our email list, make a reservation or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your email address and, when you make a reservation or purchase, your name, billing address, shipping address and phone number.

• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

• Preference information including your privacy choices, advertising opt-out status and related region-policy decision.

• Transaction information including reservation or purchase details, payment status, amount and currency, and related transaction identifiers. Payment card fields are provided directly to our payment provider and are not stored by our application.

• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

• Device and attribution information including your browser and network connection, IP address, user agent, page or source URL, referral and entry point, Meta click and browser identifiers such as fbclid, _fbc and _fbp, and event identifiers.

• Usage information including how and when you interact with or navigate the Services, page views, email signup activity, event times and advertising measurement events.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Marketing and Advertising. We use your email address to send launch updates and promotional email where permitted. Where permitted by your location and Privacy Settings, we also use Meta Pixel and Meta Conversions API to measure page views and email signups, attribute advertising performance, limit duplicate reporting and improve campaigns. Email signup and reservation payment do not require advertising tracking.

• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With service providers that support our website hosting, database, payment processing, analytics, customer support, fulfillment and shipping. Our application is hosted on Railway, lead records are stored in PostgreSQL, and reservation payment fields are handled by Airwallex.

• With Meta Platforms through Meta Pixel and Meta Conversions API, only where the applicable regional rule and your Privacy Settings permit it. We may send event name and time, page or source URL, entry point, event ID, IP address, user agent, Meta click and browser identifiers, and a normalized SHA-256 hash of an email address for Lead measurement. We do not send the raw email address to Meta through Pixel or Conversions API. Meta may process this information under its own privacy notice. You can exercise your right to opt out of those uses here .

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Meta Advertising Measurement and Your Choices

In the European Union, European Economic Area, United Kingdom and Switzerland, advertising measurement stays off until you choose Allow. Where applicable rules permit an opt-out model, it may be enabled by regional default unless you have declined, withdrawn permission, or enabled a recognized Global Privacy Control signal. If we cannot reliably identify your region, advertising measurement stays off and we ask you to choose. Pixel and Conversions API follow the same decision. You can change that decision at any time using Privacy Settings or Do Not Sell or Share My Personal Information. For more information about Meta's processing, see the Meta Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to provide the Services, maintain signup or transaction records, comply with legal obligations, resolve disputes or enforce applicable contracts and policies. Failed Meta delivery jobs are eligible for retry only within 47 hours of the original event; this delivery window does not determine how long the underlying lead record is retained.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.

• Right to Delete. You may have a right to request that we delete personal information we maintain about you.

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we automatically keep Meta advertising tracking off for that browser and its submissions. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not currently recognize other "Do Not Track" signals sent by a browser or device.

• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services, through Privacy Settings where applicable, or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +852 15688663886 or email us at support@equora.fit or contact us at ROOM 232, 2/F, SECURE HOUSE, 68 HOW MING STREET, KWUN TONG, HONG KONG, KWUN TONG, Hong Kong Island Hong Kong SAR. For the purpose of applicable data protection laws, we are the data controller of your personal information.